Market-entry teams
Establish a baseline before localisation, partner outreach or launch.
Public-source footprint diagnostic
Understand your China online presence
China’s digital information environment is fragmented across search engines, company records, media, social platforms and reposting networks. A familiar brand or executive name may be difficult to identify—or may appear through inconsistent translations, outdated profiles and unsupported claims. China Presence 90 provides a fixed-scope diagnostic based on lawful public sources. Over seven business days, we map the Chinese-language search footprint agreed for review, test identity and claim consistency, distinguish evidence from assumption, and set out proportionate next actions. The work is designed for decision-makers who need a reliable baseline before communications, market entry, diligence or reputation planning—not a promise of coverage, removal or ranking.
When this review is useful
Start with the decision, not the campaign.
Legal, compliance and communications teams
Test entity and claim consistency before diligence or issue response.
Founders and private clients
Understand how names, roles and public claims connect across Chinese-language results.
Diagnostic output
A bounded record of what can be supported.
Each finding is tied to the reviewed source set and date. Unknowns stay visible; third-party outcomes stay independent.
Search footprint map
Agreed queries, name variants, visible sources and review dates.
Identity and naming matrix
Entities, aliases, transliterations and potential namesake confusion.
Claim and evidence register
Recurring claims, source trails, inconsistencies and material gaps.
Action brief
Prioritised corrections, evidence needs, dependencies and referral questions.
Seven-business-day method
Evidence first. Sequence second.
The diagnostic establishes a reliable baseline before implementation, outreach or public claims are considered.
- 01
Define the scope
Agree entities, identifiers, priority queries, decisions and exclusions.
- 02
Collect public evidence
Review accessible search results and relevant public pages; record sources and dates.
- 03
Analyse consistency
Test entity linkage, source quality and claim alignment, separating findings from inference.
- 04
Prioritise next actions
Deliver the diagnostic and briefing with a proportionate sequence of work.
Questions before engagement
Scope, limits and evidence.
What sources do you review?
Only lawfully accessible public sources within the agreed scope, such as indexed webpages, public profiles, media pages and public corporate information. Coverage depends on availability and accessibility during the review.
Does the audit include search ranking or content removal?
No. It documents the observable footprint and identifies possible next actions; it does not include placement, suppression, takedown or ranking guarantees.
What does fixed scope mean?
Before work begins, the entities, identifiers, queries and priority questions are agreed. Material new issues or entities can be scoped separately.
Private enquiry
Clarify the record before the stakes rise.
Tell us the decision, transition or China exposure that matters. We will determine whether a fixed-scope diagnostic is useful.
Start a confidential inquiryNo media, institutional or search outcome is guaranteed.