General counsel and communications leaders
Examine an emerging issue, allegation or inconsistent public account.
Evidence before response
Build a defensible China reputation strategy
Reputation decisions in China often begin with a deceptively simple question: what can a Chinese-language researcher actually find, and which version of the story appears credible? China Presence 90 tests that question before a communications, dispute or market-entry response is chosen. In seven business days, we review a defined set of public-source searches and materials, trace the relationship between identities and claims, and identify where evidence is strong, absent, inconsistent or likely to be misread. The output is a fixed-scope strategic diagnostic: a defensible baseline, a prioritised issue map and practical next actions. It does not promise sentiment change, content removal, favourable coverage or search performance.
When this review is useful
Start with the decision, not the campaign.
Boards, risk and transaction teams
Establish the visible record before market entry, partnership or diligence.
Founders and private principals
Assess name-related or claim-related exposure before deciding whether to respond.
Diagnostic output
A bounded record of what can be supported.
Each finding is tied to the reviewed source set and date. Unknowns stay visible; third-party outcomes stay independent.
Issue and claim map
Key assertions, themes, sources, dates and visible repetition.
Evidence assessment
Corroboration, primary-source support, material gaps and confidence limits.
Identity and narrative analysis
Naming, attribution, chronology and inconsistencies across the footprint.
Response-priority brief
Proportionate options, dependencies, sequencing and matters requiring specialist advice.
Seven-business-day method
Evidence first. Sequence second.
The diagnostic establishes a reliable baseline before implementation, outreach or public claims are considered.
- 01
Frame the decision
Define the issue, stakeholders, time horizon, constraints and risk questions.
- 02
Establish the public record
Collect relevant, accessible Chinese-language sources within the agreed scope.
- 03
Test response options
Assess evidential support, proportionality and legal or communications dependencies.
- 04
Set the sequence
Present priorities, decision points and practical next actions in a concise briefing.
Questions before engagement
Scope, limits and evidence.
Is this a crisis communications service?
No. The diagnostic can inform a response, but it does not include media outreach, platform contact, rapid-response representation or ongoing monitoring.
Do you measure Chinese public opinion?
No representative sentiment claim is made. We can describe observable signals in the reviewed public sources, with their limitations, but not generalise them to Chinese public opinion.
How do you treat disputed allegations?
We record their wording, source, recency, repetition and available corroboration without adjudicating legal truth or liability. Legal conclusions should be addressed by qualified counsel.
Private enquiry
Clarify the record before the stakes rise.
Tell us the decision, transition or China exposure that matters. We will determine whether a fixed-scope diagnostic is useful.
Start a confidential inquiryNo media, institutional or search outcome is guaranteed.